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Press & Media

About Minnie Lane

Minnie Lane was born near London on international men’s day. As one of the first female dating coaches for men in a male dominated industry, Minnie has carved a unique and successful 17 year career as a personal development coach, helping men develop in maturity and attractiveness. Named a top global dating expert of 2023, she is considered a leading voice in the industry.

In 2019, Minnie featured as lead contributor and spokeswoman for the critically acclaimed documentary ‘The Pickup Game’. Released during the #metoo era, Minnie spoke to large audiences at international film festivals and became a catalyst for change to help clean up the toxic, underground pickup artist industry.


Minnie’s work has attracted attention across international tv, press, podcasts and radio including BBC, Channel 4, Discovery, CTV, The Evening Standard, Stylist, Glamour, The Marilyn Denis Show and The Social. Some examples of her work can be found below. When she’s not busy teaching men personal development, Minnie enjoys holidays in pitch black solitary confinement and taking long road trips with her partner and her Mexican street dog, Taco Mágico.

Press and Media Coverage

CTV The Social

Discussing the Importance of Being Your True Self in Order to Build Connections with Others

Watch full interview

The Marilyn Denis Show

Simple First Date Tips for Blind Date Couples

BBC Radio London

Exploring Dark Retreats and Guided Meditation

The Evening Standard

Meet the Men Paying Thousands for

Dating Coaching in London

Read article here


GQ Magazine

How to Stay Together When You're Apart: a Comprehensive Guide to Long-Distance Relationships

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The Unexpected Yet Predictable Rise of the "Workout Date"

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BN1 Magazine

Inside "The Pickup Game": Our Interview with Former Industry Coach, Minnie Lane

Read article here

Stylist Magazine

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Do you need a "Dark Retreat?" How Darkness and Solitude can Enhance Wellbeing

Read article here

Glamour Magazine

Dark Retreats are Trending: So what are they?

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Pickup Artistry: The Insidious Trend Putting Women in Danger

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The Dark Heart of the Dating Industry

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Reader's Digest

Sheerluxe Magazine

Tips for a Better Sex Life

Read article here

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